Guangzhou’s “Skinhead” Movement

China Development Brief, no.50 (Summer 2011)

中文 English

Introduction: An Zhu, the youthful founder of an up-and-coming NGO, One Kilogram More, uses a humorous story about taking action to challenge individuals and NGOs to think more deeply about a critically important question in today’s China: How to carry out public action in a meaningful way that will foster social connections and public knowledge?

Two days ago, I shaved my head so that it shined like a light bulb. After I was done, I gave the thumbs up and asked my colleague to take a photo for me.

I did not shave my head because summer had come, but rather to support a group of young people seeking to “light up Guangzhou with an army of skinheads.” After the Asian Games, Guangzhou’s municipal government introduced a lighting project to beautify the city. According to its blueprint, the entire night sky is to be illuminated with colorful spotlights that inspire the people…

It seems beautiful. If I were a tourist, I would perhaps be fascinated by this sort of dazzling display. If I were a citizen of Guangzhou, I would perhaps feel a sense of pride. Unfortunately, however, the project’s plan is a bit disturbing: it will cost 150 million yuan.

After having spent over 100 billion on the Asian Games, why care about a mere 150 million? I think the officials in Guangzhou may have had such thoughts when making their decision. However, several young people in the city have been unwilling to go along. They believe that this is money spent meaninglessly. Guangzhou does not need this kind of project, especially given the fact that energy is currently in short supply. Given this situation, evening lighting does not really make much sense.

But how to take action? If you have been involved in your community for a long time, your initial reaction might be to:

(1) research the problem;
(2) design an advocacy plan and write up a project proposal;
(3) apply for funding; and
(4) ideally execute your plan after three months

The only problem with this tried and true approach is that you miss the here and now. While you take your time following protocol, the time to act slips away.

This group of young people in Guangzhou took a completely different approach, one that is very simple and direct.

They shaved their heads.

The implication is simple: Does the government really need lights? If we shave our heads, can’t we help the government save a little on electricity costs? Not only that, they started a micro-blog with ‘before’ and ‘after’ pictures, launching a movement over the internet to recruit 1000 skinheads to light up Guangzhou.

So there is another implication: We recruited more than enough skinheads; isn’t Guangzhou’s night bright enough? Is there really a need for the government to implement any additional lighting projects? Look how considerate of the government we are…

The first person to shave his head was a young man, and he quickly became known as “Skinhead Man.” His bald head issued a call that quickly caused quite a stir. Before long, people spontaneously joined in online. There was no need for any specialized organization. Netizens merely posted photos of their shaved heads on micro-blogs and sent a copy to Skinhead Man. After that, he gave each photo a number and posted them on the Skinhead Movement’s micro-blog. Soon there were women skinheads, skinhead married couples, and baby skinheads. Not long afterwards, the local media began following the story. The first bald-headed photo appeared online on April 25. On April 27, there was a report on the Yangcheng Evening News.

But if an affair continues to unfold like this, it is a bit too placid and not very Chinese. At the beginning of May, Skinhead Man’s micro-blog was unable to post more photos, for reasons everybody knows. However, the people’s creativity is limitless. At the point Skinhead Man was squeezed to death, “Thumb Girl” gloriously appeared. Indeed at this stage, a beautiful woman entered the scene, giving the thumbs up and encouraging the Guangzhou Municipal Government to publicly announce the lighting project’s budget. She says, “I believe you, I believe you definitely will make your budget public. So I want to commend you.”

Do you know why I wanted to take a photo giving the thumbs up? Normally in this kind of situation, I would give the middle finger. But I have to admit, giving the thumbs up is more likely to promote interaction between officials and the people. You put yourself in a much safer position. At the same time, you enable the media to report on and broadcast the whole story.

Naturally, creative action does not necessarily solve the problem. As I write this at the beginning of June, Skinhead Man is not putting out any more photos, and Thumb Girl is being kicked around like a ball by the various government departments. But no matter what, at least their actions have made more people aware of the problem, and they have put the government’s reaction under the media and internet’s spotlight. Through their perseverance, more and more of the truth will come out.

So, what can learn from these young people’s actions?

First, start with your surroundings. People more readily identify with their personal community, local issues and individual concerns. Why did causes like halting the Xiamen PX project, protesting garbage incineration in Guangdong’s Panyu District, and fighting to preserve the Cantonese language gradually succeed1? They succeeded because they mobilized members of the community. When seventy and eighty year olds are staging a sit-in at City Hall, how can you not succeed?

Second, find a way to express yourself. Personal expression is the safest and most basic course of action. You can use your body to express yourself just as Skinhead Man and Thumb Girl did (just don’t set yourself on fire). Don’t worry about it being too frivolous; personal expression will reveal the truth, spark discussion, and eventually initiate action.

Third, turn your movement into an art form. It doesn’t have to be a masterpiece. As long as it shows your creativity, it doesn’t matter if it is rough around the edges. The signs used by the so-called “Placard Men” in Guangzhou only had a few handwritten words on them, but they nevertheless expressed dissatisfaction with the money spent on renovating the subway. There is also the case of the woman who protested eating shark fins. The shark she drew was just so-so, but its meaning was clear. In both instances, simplicity did not prevent these people from conveying their message.

Fourth, make full use of the Internet. Only through the internet were these creative movements able to be widely publicized, allowing a wide group of skinheads and thumbs-up followers to link up. It is hard to imagine Skinhead Man and Thumb Girl having such a large influence without the Internet.

But while applauding these actions, we need to recognize that such creative action is merely the first step, and there is still a long way to go before realize the change we hope to achieve. This forces us to consider the question: What is the next step?

This problem raises two questions. The first question is how to continue the movement and deepen participation in it. In other words, how do we stimulate discussion and action to ultimately bring about change? This not only requires awareness, courage, and creativity; it also demands more knowledge, experience, and resources. Today in our country, knowledge of public action is quite lacking. Building a team, even if it is virtual, is especially critical to realizing effective internal dialogue and learning.

The second question is how to duplicate the activist’s experience in other regions. This article has pointed out several examples of activism, almost all of which occurred in Guangzhou. Are these kinds of movements possible in other cities and regions? Obviously that requires organizing and disseminating knowledge about how to promote a movement, as well as finding potential local activists.

Therefore, we must ultimately determine a way to link people and create knowledge. How can we connect people who care about public issues, and how can we build on effective dialogue and experience to create localized activist knowledge? As we face these two questions, we not only need activists to target critical issues and take direct action, we also need individuals to design epistemic tools and basic methods for connecting people.

I am interested in one final question: What role can our friends in NGOs play in all of this?

The answer does not exactly inspire optimism. In reality, urban citizens (and perhaps one day, rural citizens) are closer to the scene and issue and are much better than most NGOs at using the internet to link up and disseminate information. Moreover, there is not much readily available knowledge or many precedents in this area. Simply put, everybody is still in kindergarten on the subject, and nobody has any great knowledge on the subject. Furthermore, for reasons everybody knows, NGO involvement in social movements is greatly constricted. In a country where even a demonstration can only be called a “stroll.”, you can’t afford any risk to your organization.

But this does not mean that NGOs should stay out of things, blithely acting like a goody two-shoes whose hands are tied. In light of their new space and new opportunities, NGOs should position themselves to better interact and collaborate with activists. There is no clear answer; it all depends on us trying harder.

I’ve gone on too long, so I would just like to make one more point: Whether you are an individual or an NGO taking action, the most important thing is not having lots of expertise or lofty principles, but rather being in the here and now.

That is only way not to miss out on this new, modern era.

  1. Editor’s Note: The Xiamen PX project was a chemical factory that was planned for Xiamen until city residents got a hold of the news and, in June of 2007, spilled onto the streets in a “stroll” against the project. The protests succeeded in getting Xiamen authorities to put a hold on the project until another location could be found. Two years later, a decision was made to move the PX project to the neighboring city of Zhangzhou. 
















不单如此,他们还把自己剃头前后的照片发上了微博,并在微博上发起了一个活动:征集1 000光头照亮广州。


第 一个剃光头的是位男生,很快他有了一个专属的名字:光头男。他的光头照和倡议一发出,马上引起了轰动,很快就有网友自发加入。不需要专门的组织,网友们就把自己的光头照传到微博上,并抄送给光头男,然后光头男就在那里给光头们编号并转发到征集光头活动的微博上。很快,出现了女光头,光头夫妇,光头 baby……本地媒体也很快跟进,第一张光头照在4月25日流出,第一篇报道就出现在了4月27日的《羊城晚报》上。

不过,如果事情一直这样发展下去就未免太波澜不惊也太没有中国特色了。5月初,出于某种众所周知的原因,光头男的微博不能再发光头照了,不过,人民群众的创 造力是无穷无尽的,就在光头男将要被河蟹的巨爪夹死之际,拇指妹横空出世。没错,这次出场的是位美女,她要竖起她的拇指,鼓励广州市政府有关部门公布光亮工程的预算,她说:我相信你们,我相信你们一定会公开预算的,所以——我要赞你。


自 然,有创意的行动未必能实现问题的解决。在我写下这篇文章的六月初,光头男发不出光头照,拇指妹也被各部门当皮球在踢。但不管怎样,他们的行动至少让更多人关注了问题,并且让政府的反应置于媒体和互联网的聚光灯下。而通过他们锲而不舍的行动,越来越多的真相会暴露在我们面前。


第 一、从身边开始。没有什么比身边的社区、本地的议题和切身的利益更容易让人感同身受。厦门PX,广东番禺垃圾焚烧事件,广州粤语保卫战,这样一些事件为什 么能够取得阶段性的成功?因为它把社区的居民动员起来了,七八十岁的老头老太太就这样静坐在市政府门前,有可能不成功吗?





这带来两个问题。第一个问题是:如何持续和更深入地参与?换句话说,如何引发对话和行动,并最终带来改变?这不单需要意识、勇气和创意,也需要更多的知识、 经验和资源。在本土公共行动知识相对缺乏的今天,建立一个团队(哪怕是虚拟的)并实现有效的内部对话和学习便显得尤其重要。




这 不是一个让人感到乐观的问题。事实上,城市的公民(也许将来还包括农村的公民)离现场更近,离议题更近,他们比大多数的NGO都更善于利用互联网去联结和 传播。并且,在当前这个领域的知识储备上,没有太多现成可用的知识和案例。说白了,大家都在上幼儿园,谁也不比谁聪明。另一方面,由于众所周知的原因,NGO参与公共行动受到的限制会更多。在一个连游行都只能叫散步的国度,以组织的名义去冲锋陷阵,你伤不起呀伤不起。





The author is the founder of the NGO, One Kilogram More ( and iGeey (

Translated by Philip Rogers

Reviewed by Andrew McDonald

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