About WildAid

WildAid is an international wildlife conservation group with representation in the USA, Canada, China, India, Ecuador, Indonesia and the UK. WildAid is the only organization focused on consumer-targeted awareness and education campaigns aimed at reducing the demand for endangered and threatened wildlife products. When the buying stops, the killing can too.


  • WildAid helped secure international protection for the whale shark and basking shark under the UN’s Convention on International Trade in Endangered Species (CITES)
  • We worked with many other NGO’s to secure shark finning bans in the US, EU, Costa Rica and Ecuador etc.
  • We worked with many other NGO’s to secure shark fin bans in California, Hawaii, Washington (State), Oregon, and Toronto etc.
  • Alongside a global network of media sponsors, WildAid communications repeatedly reach up to 1 billion viewers every week


Over 80 international celebrities donate their time to our media campaigns, including Jackie Chan, Michelle Yeoh, Tony Leung, Liu Huan, Yao Ming, Li Ning, Kong Linghui, Zhang Yining, Zhan Xugang, Lou Yun, Liu Xuan, Zhou Jihong, Li Ting, Guo Jingjing, and Oscar-winning director Ang Lee, Hollywood star Leonardo DiCaprio, and former Thailand’s Prime Minister Khun Anand Panyarachun etc.

Our work in China

WildAid set up the China office in May 2004 and signed a cooperation memo with State Administration of Forestry of China. Since then, we have had a series awareness and education campaign on wildlife conservation in China. We set up China’s first Wild Resource Conservation Award with China Environmental Protection Foundation. We released a research report on wildlife consumption and public perception in China with China Wildlife Conservation Association (under State Administration of Forestry). We launched China National Aquatic Wildlife Conservation Awareness Month with National Aquatic Wildlife Conservation Association (under Agricultural Ministry). We held Public Service Announcement Creative Competition with Tencent. We launched “Protect Shark and Stop Eating Shark Fin Soup” with China Entrepreneur Club. Apart from that, our PSAs are aired by all kinds of media, including TV, cable, satellite, internet, mobile phone, magazine, billboard, and screens in government building, shopping mall, bank, college cafeteria, hospital, airport, plane, taxi and subway etc.