Communications Manager

Agency Department of Foreign Affairs and Trade
Location Australian Embassy, Beijing
Position number BJ1-053
Title Communications Manager
Classification Locally Engaged Staff (LE6-1)
Section Public Affairs and Cultural Section
Reports to (title) Counsellor and First Secretary
Status Ongoing, Full-time
Gross Annual Salary RMB 340,916.33 (plus loading if applicable)
Commencement date ASAP


About the Australian Government’s Department of Foreign Affairs and Trade

The role of the Department of Foreign Affairs and Trade (DFAT) is to advance the interests of Australia and Australians internationally. This involves strengthening Australia’s security, enhancing Australia’s prosperity, delivering an effective and high quality overseas aid program and helping Australian travellers and Australians overseas.

The department provides foreign, trade and development policy advice to the Australian Government. DFAT also works with other Australian government agencies to drive coordination of Australia’s pursuit of global, regional and bilateral interests.


About the position

This position plays a key role in the Public Affairs team to promote and raise the awareness of Australia in the Chinese media and social media and maintain a positive image of Australia through organising communications, media and social media associated with public diplomacy and cultural events, senior visits and other key Embassy activities and cross-government initiatives.

This position also has the responsibility of providing Embassy officers with up-to-date information about the latest media developments in China and advice relating to media activities involving Chinese media outlets on various platforms.

The key responsibilities of the position include, but are not limited to:

• Provide Embassy officers with strategic media plans and advice on Chinese media engagement.

• Initiate, develop and maintain productive relationships with key Chinese media organisations, relevant Government bodies, social media platforms and Key Opinion Leaders (KOLs).

• Develop and implement social media strategies across WeChat, Weibo and other social media platforms.

• Oversee the production of content for the Embassy’s website and other online platforms and promotional and advocacy materials for the Embassy.

• Develop and oversee the execution of the Ambassador’s media engagement plan.

• Monitor and analyse trends in Chinese media and social media, including high level reporting on trends in media coverage relating to Australia and other relevant developments.

• Identify problems and opportunities for Australia in the social media landscape and develop strategies to address such issues in an effective and timely manner.

• Supervise the quality of Chinese-language materials and translation prepared by the Section.

• Represent the Embassy and/or Public Affairs and Culture Section at meetings, conferences or seminars.

• Liaise with DFAT Canberra regarding online protocols.

• Undertake informal interpreting, as required.



• Tertiary qualifications, desirably in communications or media-related areas.

• A demonstrated ability to communicate with native or near-native fluency in both Mandarin and English (verbally and written), and strong abilities in both translation and interpreting.

• Demonstrated familiarity with public relations and public communications approaches.

• Demonstrated understanding of the Chinese media environment, including social media outlets and trends, and experience in dealing with Chinese media organisations and individuals to achieve positive and innovative PR outcomes.

• Demonstrated ability to work with limited direction; flexibility, adaptability and initiative; ability to prioritise a busy workload, work under pressure and to meet deadlines with close attention to detail.

• Demonstrated ability to supervise and manage staff and resources, including team-building skills, and the ability to counsel and develop staff effectively and efficiently.

• Demonstrated ability to communicate effectively orally and in writing, including effectiveness in negotiation, consultation, representation and contact building with internal and external counterparts.

• A strong network of existing Chinese media contacts relevant to the work of the Embassy.

• Familiarity with the Australian Government’s foreign and trade policy goals, and knowledge of Australia.

• Knowledge of the Chinese arts and cultural scene is desirable.


Selection Criteria

Applicants should address all six (6) of the selection criteria below, clearly outlining their claims and specific experience that makes them suitable for this position (maximum 300 word each criteria).

1. Demonstrated familiarity with public relations and communications approaches with five or more years work experience in communications, marketing or media-related areas.

2. In-depth knowledge of the Chinese media environment and understanding of social media platforms and their audiences.

3. Demonstrated ability to develop and evaluate media plans, campaigns, social media activities, and promotional materials.

4. Demonstrated ability to communicate effectively with native or near-native fluency in both Mandarin and English (verbally and written).

5. A team player with the knowledge and confidence to lead and guide other employees.

6. Familiarity with the Australian Government’s foreign and trade policy goals, and knowledge of Australia.


What we offer

• A diverse and inclusive workplace and attractive remuneration package.

• Exciting and fulfilling work in a diplomatic mission.

• The opportunity to work with strong, smart, visionary and experienced leaders who encourage and support you to develop your skills.




Your application, written in English, should include:

1. Curriculum Vitae (maximum 2 pages)

Please attach current curriculum vitae.

2. Application for Locally Engaged Staff Employment – Complete Attachment A

Locally engaged staff are employed by the local Australian mission on either an ongoing basis or short term (fixed term) temporary basis with mission specific terms and condition of employment. Please ensure that you have read the relevant terms and conditions of employment before submitting an application.  The Embassy’s Locally Engaged Staff Terms and Conditions of Employment can be requested via email to

3. Written Application –  Complete Attachment B

Applicants are required to demonstrate they meet the selection criteria by answering the questions in Attachment B.  For each question, applicants should limit their response to 300 words.  Appendix 1 provides useful information on how to structure your answer and ensure you address the selection criteria.  Applications that do not address the selection criteria will not be considered.

Please email your application to before 17:00 on Friday,  4th October  2019.  Applications received after the closing date and time will not be considered.

For further information about this position, please contact

Please note that only applicants short-listed for interview will receive a written reply. If you have not received any communication from the Human Resources Section of the Australian Embassy within four weeks after the close of application, please consider your application unsuccessful. Thank you for your understanding and your interest in working at the Australian Embassy in Beijing.