Consultancy – Brand Strategist, Beijing, China

Job Number: 522821 | Vacancy Link
Locations: Asia and the Pacific: China
Work Type : Consultancy

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.


For every child, inspiration


The communication section in UNICEF China is responsible for shaping UNICEF’s external image among stakeholders in China and beyond. It plays a key role in communicating UNICEF’s brand and stance on policy issues, in developing advocacy, brand and communication strategies, as well as normative communication guidance. The communication team is seeking additional support to position China as a Global Champion for Children, with UNICEF as a key partner. UNICEF’s brand recognition in China is at 65%, and a brand strategist is being sought to move it to 75% by 2020. A brand strategy has been developed early in the year, and a brand specialist is sought to roll out and supplement the brand building efforts of UNICEF China.


How can you make a difference?


Working under the direct supervision of the Chief of Communication and Advocacy, to roll out a Brand Strategy for UNICEF in China. This will include leading or advising on key brand building events and campaigns, as well as development and roll out of audience research for brand building. For more details on this role, please see Download File TOR_Brand strategist


To qualify as an advocate for every child you will have…


At least 10 years of relevant prior work experience in communications, branding, marketing, public relations, or other relevant fields

Fluency in English a must, in Chinese a plus

Demonstrated experience in brand building in China

Well organized and structured

Strong drive for results, taking pride in delivering as per expectation in terms of quality and timeliness

Initiative, passion and commitment to UNICEF’s mission and professional values


For every Child, you demonstrate…


UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.


View our competency framework at


UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.


UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.


Opening Date Thu Jun 06 2019 09:00:00 GMT+0800 (中国标准时间) China Standard Time
Closing Date Thu Jun 13 2019 23:55:00 GMT+0800 (中国标准时间)