Director, Brand & Communications

Job Description


Position: Director, Brand & Communications

Report to: Director, Public Engagement

Dept.: Public Engagement

Location: Beijing



The Director of Brand & Communications is responsible for developing and implementing a comprehensive communications and public engagement strategy, and effective and accountable communications practices for the WWF China Programme, ensuring an ongoing positive profile for the organization nationally and internationally, stronger public awareness of conservation issues in China, and a bigger constituency of WWF.


Main Responsibilities:

Developing WWF China’s comprehensive communications and outreach strategies, covering branding, media relations, and conservation communications.

Brand: Continually evolving the WWF brand and overseeing its implementation to position WWF as the leading conservation organization in China.

Media: keeping a positive profile of WWF in the media and ensuring aligned messaging on national priorities and campaigns

Conservation Communications: driving advocacy and communication for WWF China’s programmes.


Business planning: Fostering an efficient and measurable planning system and the right tactics that ensure consistent and effective implementation of the strategies;


Monitoring and evaluation: Managing the overall implementation of the communications strategies and plans, driving best practices and ensuring quality deliveries.


Team development: Building a competent and efficient Communications Department that fulfills communications tasks.  Fostering teamwork spirit while motivating team members to take initiatives.  Making tailored capacity building plans for team members to facilitate career development.


WWF Networking: Maintaining smooth communication channels with related teams and individuals of WWF Network, and responsible for aligning WWF China’s communications strategies and activities with the Network.


Third party relations: Developing and maintaining constructive working relationship with partners, donors, other NGOs, media, agencies, etc.


Budgeting: Developing annual budget plan for Communications Department, planning the use of resources and allocating them among designed activities.  Ensuring that all activities stick to the budget.


Working Relationship:


Report to Executive Director of Organizational Development Division of WWF China.

Work with WWF China managers, in designing and implementing communications plans.

Work with WWF Network in designing and implementing Network-related communications, and in integrating CPO communications to that of the Network.

Supervising Communications team.




Government, related organizations and institutions;


Other NGOs;





Minimum of 8 years’ experience in responsible positions relevant to this post;

University degree in communications, journalism, public relations, marketing or related fields

Excellent written and verbal communication skills in Mandarin and English.

Direct experience in a newsroom or an agency is an advantage

High level of competence in media liaison and public relations

Good organizational skills and proven abilities in administration and management

Excellent inter-personal skills, including ability to transfer skills, supervise and network

Self-motivated and innovative; able to work under pressure with a team of people and meet deadlines

Good current understanding of nature conservation issues and strategies; understanding of WWF’s work in China and globally

Excellent ability to work cross-culturally.


Contact information:

Candidates should send a cover letter, CV in English and Chinese to

Please indicate the applying position in title, salary expectation in Email and send them in attachment.