SBCC Specialist

Position: SBCC Specialist

Reports to: Programs Manager

Location: 1-7-1, Tayuan Diplomatic Office Building, No.14 Liangmahe South Road, Chaoyang District, Beijing, 100600


The USAID Wildlife Asia Activity aims to end wildlife crime in Asia by employing a comprehensive approach through improved regional cooperation. At the end of the Activity, the desired outcomes include reduction in consumer demand for wildlife parts and products; improved enforcement of existing laws, policies and agreements related to wildlife crime; passing and implementation of new laws, policies or reforms; improved cooperation and collaboration among regional, international, and inter-institutional law enforcement; and increased collaboration and coordination between development partners and USG agencies involved in combating wildlife trafficking (CWT).

IFAW, a USAID Wildlife Asia implementing partner, is responsible for reducing consumer demand for wildlife parts and products in China.  The strategic approach to achieve this Objective is through the use of Social and Behavior Change Communication (SBCC) framework, an interactive, researched, and planned process to change norms and individual behaviors. The SBCC framework is based on a socio-ecological model which recognizes the relationship between people and their immediate and broader environment to identify tipping points to change individual behaviors, social norms, political will or policy.  Once identified, three strategies are adopted to target behavior change: advocacy, social mobilization, and behavior change communication (BCC).



IFAW is looking for a specialist to be responsible for identifying the potential collaborative organizations in China to conduct demand reduction campaigns of wildlife parts or products and collaborating with FHI360 to conduct technical assistance to the existing campaigns.


Scope of Work

Gather and review information from various sources (published material, grey literature, and organizational websites) on knowledge, attitudes, beliefs, practices of various Chinese target audiences regarding the consumption and/or purchase of elephant, rhino, pangolin and tiger parts and products

Gather and review information on current and past communication activities or projects implemented in China aimed to reduce consumption and/or purchase of elephant, rhino, pangolin and tiger parts and products

Identify and profile key individual or organizational stakeholders with knowledge on and experience in China (wildlife champions, media, trend-setters, lifestyle influential, other relevant influential, community leaders, etc.) and meet with them to gather their opinions on research gaps and possible demand reduction activities

Collaborate with FHI360, a USAID Wildlife Asia implementing partner, to review SBCC (Social Behavior Change Communication)capacity strengthening tools and adapt tools to combat wildlife trade in China

Communicate with the selected collaborative organizations to support FHI360 to conduct SBCC (Social Behavior Change Communication) capacity strengthening training

Communicate and collaborate with organizational partners to provide technical assistance to their demand reduction campaign based on SBCC (Social Behavior Change Communication) strategies


Job Requirements:

Bachelor’s degree in communication, social marketing, or a related field; experience with biodiversity and/or conservation programs an advantage

Understanding of and expertise in behavior change communication

At least 5 years of experience supporting and managing communication programs Knowledge and understanding of quantitative and qualitative research methods

Logical and analytical thinker

Excellent English verbal and written communication skills

Demonstrated ability to write reports and analytical documents in English

Excellent people skills, and ability to conduct interviews



How to apply – 
To apply, please send a cover letter and CV to: