Source: 99公益日今天启动，快来一睹新惊喜 by 腾讯公益
Yesterday in Shenzhen the Tencent Charity Foundation held the opening ceremony for the fourth “9/9 Philanthropy Day” online charity event. The fourth edition of Tencent’s hugely successful fundraising event will take place from the 7th to the 9th of September. Last years’ event raised 1.3 billion RMB, including 829.9 million Yuan in donations from the public, 299.99 million Yuan from the Tencent Foundation and 177 million Yuan from social enterprises.
This year’s motif is “time for rational charity” (理性公益正当时). The event will advocate a rational approach to charity, and encourage the participants to calm down and think it over before making donations. The Tencent Charity platform announced that it will implement a variety of methods, including new rules, product transparency upgrades, a “Review Plan” (回响计划) of project disclosure and more to ensure this goal.
One of the founders of Tencent and the Honorary President of Tencent Charity Foundation, Chen Yidan expressed that the “9/9 Philanthropy Day” will continue to serve the promotion of the evolution and transformation of China’s charity industry, and endeavour to make every good thought of hundreds of millions of users come from the heart, while ensuring that every decision regarding charitable donations can be made from rational consideration, and charitable participation can be sustained by improving transparency.
In addition to the newly adopted mechanisms to echo this year’s motif of rationality, similarly to the previous years the event will also include a variety of different programs including hometown charity, online charity games, and performance charity. Furthermore, Tencent Charity Foundation initiated a pledge of transparency and trustworthiness jointly with its charitable partners, academic institutions and third-party audit institutions.