Summit reviews ten major trends of CSR in 2020

On January 9th, the 2020 CRO Global Summit was held in Shanghai by SnyTao, an independent consultancy in China promoting corporate social responsibility (CSR). Guo Peiyuan, the director of board and the co-founder of SyncTao, released The Ten Major Trends of CRS in 2020 in his speech.

Trend 1

A new starting point: winning the “three tough battles” and preparing for  the 14th Five-Year Plan

Year 2020 is the starting point of many important work, for example waste-sorting rules that will be implemented in the 46 cities in Mainland China; the state requires to develop a zero waste city construction index system; the ESG (Environmental, Social, Governance) report guidance that will be published by Hong Kong Stock Exchange and implemented in the fiscal year after July 1; the domestic capital market is expected to make the disclosure of environmental information mandatory for A-share listed companies.

Internationally, the Paris agreement has reached a critical point where members should set their 2030 emission reduction targets by the end of this year.

Corporate will involve in the implementation and realization of the above-mentioned work therefore it is critical for corporate to embrace the policies with open thinking and advanced vision.

Trend 2

New image: Telling Chinese stories within the SDGs framework

In the fifth year of the United Nations Sustainable Development Goals (SDGs), the focus will be shifted from concept popularization and awareness promotion to practice and experience sharing. China’s experience in poverty alleviation and environmental governance is also of great significance to developing countries.

The 2022 Winter Olympics will be held in Beijing. By the end of 2019, the Winter Olympic Organizing Committee will obtain the certification of sustainable management system, which will become a new element of SDGs China story. The upcoming conference of the United Nations Convention on biological diversity in Yunnan at the end of 2020 also provides new opportunities for China.

In 2019, China has more companies on Fortune Global 500 list than the US. Being the largest group on the list, sharing Chinese stories that aligned with SDGs or other international standards would be meaningful and impactful to the growth of business and the communication with the world.

 

Trend 3

New rural areas: establishing a long-term mechanism to solve relative poverty

After the goal of building a moderately prosperous society in an all-round way is achieved in 2020, China will eliminate the absolute poverty under the current standard. However, relative poverty is expected to continue exist for a long time.

The establishment of industrial chain is the key to the establishment of long-term mechanism. All kinds of enterprises can make great achievements by combining the main business with the sustainable development strategy, improving the agricultural innovation, competitiveness and total productivity, and enhancing the competitiveness of their own industrial chain.

Trend 4

New fashion: from waste-sorting to zero waste city

Waste-sorting is becoming a new fashion in the city. Shanghai took the lead in implementing mandatory waste-sorting in 2019, which played a demonstration role to the rest of the cities in China. In 2020, more than 40 cities across the country will carry out classified treatment of domestic waste. On December 27, 2019, members of the Standing Committee of the National People’s congress proposed to further standardize the relevant content of domestic waste-sorting, which means that the legal process of waste-sorting will be accelerated.

Businesses that generate huge quantity of waste should focus on tackling waste issue because, according to the 2019 China Sustainability Report published by SynTao, “waste-sorting” and “recycling” are the most frequent sustainable-related terms mentioned by the Chinese consumers. Consumer demand will push corporates to reconsider their waste management system along the supply chain.

 

Trend 5

New wave: a new wave to combat climate change

In 2020, many multinational companies in China, especially European companies, will begin to take measures of carbon emission reduction and carbon compensation at the request of headquarters. The Chinese market, as the most important production and sales market outside the headquarters, is entrusted heavily. China’s leading enterprises in some industries are expected to launch voluntary carbon emission reduction commitments in 2020.

Trend 6

New disclosure: ESG report emphasizes on the quantification of carbon emission

On December 18, 2019, the newly revised ESG reporting guidelines of HKEx was released as scheduled, becoming the third version of the guidelines since 2012. The new guidance of the Hong Kong Stock Exchange requires corporate to disclose the policies in respond to the major climate related issues that have and may have an impact on the issuer. The issuer is also required to disclose the greenhouse gas emissions in scope 1 (mainly from its own facilities) and scope 2 (mainly from electricity consumption) . Listed companies should establish a more efficient ESG information management system to collect and manage the carbon emissions, energy consumption, water consumption, waste reduction and other data related to their businesses.

Trend 7

New benchmark: ESG rating promotes corporate governance

For listed companies, ESG rating provides a new benchmark different from financial indicators, which measures the company value from the perspective of corporate governance, pollution emissions, energy efficiency, labor relations, community relations and other non-financial indicators. The combination of financial indicators and ESG can undoubtedly help assess the sustainable operation ability of the company more comprehensively. Therefore, ESG rating will objectively promote the governance level of listed companies, especially at environmental and societal aspects.

Trend 8

New communication: the communication of stakeholders in 5G era

2020 is the first year to realize large-scale 5G commercialization. The popularity of 5G mobile terminals will promote the rapid development of vlog, VR and AR applications. 5G has the technical characteristics of wide bandwidth, low latency and wide connection, which will bring new information and content changes, expanding CSR communications in terms of content, ways of interaction and other aspects.

Trend 9

New boundary: the extension of responsibility of value chain and value network

Corporate social responsibility is extending along the supply chain and value chain. The boundary of corporate performance is increasingly separated from the boundary of legal entity, which is defined by the expectation of core stakeholders. In 2020, the extension of responsibility will be strengthened. In the digital age, the isolated value chain has expanded into a value network. Value network is an ecosystem formed by value chain and stakeholders. Enterprise is the key of the value network.

Trend 10

New risks: ethical challenges to the application of new technologies

In 2020, data security and privacy protection will be the key topics in the technology industry, especially the Internet industry. Regulators are expected to continue to crack down on the trading of personal data, information and privacy. Enterprise will face high legal risks if failed to protect privacy of their clients, including the improper collection of personal information, the lack of privacy agreement or unclear description of the scope of collection.

 

 

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