Keyword: 9/9 Philanthropy Day

Fifth Tencent 9/9 Charity Day raises over 2.4 billion yuan, smashing last year's record

Fifth Tencent 9/9 Charity Day raises over 2.4 billion yuan, smashing last year’s record

The fifth edition of Tencent’s 9/9 Charity Day, which officially ended on the 9th of September, has yet again broken all records for its scale and the amount of funds raised. The three-day annual event organized by the Shenzhen-based internet giant capitalises on people’s readiness to donate small sums to charitable causes through their mobile phones. It has turned into the biggest opportunity of the year for Chinese charities to fundraise online, especially considering that around half of all online donations in China are made during the three days of the event. The motto of this year’s 9/9 Charity Day was “Do good things together” (一块做好事). According to official data from Tencent, from the …read more

China’s fourth “9/9 Philanthropy Day” starting tomorrow

Yesterday in Shenzhen the Tencent Charity Foundation held the opening ceremony for the fourth “9/9 Philanthropy Day” online charity event. The fourth edition of Tencent’s hugely successful fundraising event will take place from the 7th to the 9th of September. Last years’ event raised 1.3 billion RMB, including 829.9 million Yuan in donations from the public, 299.99 million Yuan from the Tencent Foundation and 177 million Yuan from social enterprises. This year’s motif is “time for rational charity” (理性公益正当时). The event will advocate a rational approach to charity, and encourage the participants to calm down and think it over before making donations. The Tencent Charity platform announced that it will implement a variety of …read more