Keyword: Aiyou Foundation

Aiyou Foundation receives sanction for controversial fundraising campaign

It has been announced that the Aiyou Foundation has received an administrative sanction for a controversial fundraising campaign that went viral last December. The campaign, called 同一天生日的你 (you with the same birthday), went viral on WeChat Moments on December 23, 2017. It allowed members of the public to choose a child who shared their birthday, and donate one yuan for the child. The beneficiaries of the project were 366 children from a specific impoverished county in Yunnan province. The project was very successful, raising over 2 million Yuan by the following morning, but it also attracted criticism and accusations of irregularities. Much of the criticism was focused on some very avoidable mistakes …read more